How do we help everyday Indian shoppers understand ingredients instantly?
UI/UX Designer
Healthcare
4 weeks
A redesigned app and lots of learning
Understanding the Users 🔍
I didn’t have access to Sayacare’s actual customers, so I reached out to people I could reach
mostly 20–28year olds who order medicines online.
Not a perfect user group, but enough to spot meaningful patterns.
Research (Survey and Interview)
I kept research light but focused:
Online survey with 60 participants
3 interviews with users who buy medicines online
How often do you order medicines online?
Insights i got…
The patterns were clear and aligned closely with my hypothesis:
The Core Problem🎯
"How do we make Sayacare’s medicine ordering experience easy understand and easy to trust? "
After combining my initial observations with user insights, I narrowed the scope to four major issues:
User Flow & Structure
After identifying key friction points in Sayacare’s existing prescription upload process, I restructured the entire flow to reduce user confusion and decision fatigue.
Early Explorations
Before moving into structured flows and UI, I usually explore quick ideas on paper. These rough sketches helped me understand what needed simplifying, how users might move through the prescription flow, and how trust cues could be surfaced naturally.
Low Fidelity Explorations
Iterations
Designing the prescription flow took a few rounds of exploring what felt simple, what felt confusing, and where the unnecessary complexity lived. Each iteration taught me something different about how users understand (or don’t understand) prescriptions online.
Design Solutions🎨
Clarity Around Prescription Requirements
To remove confusion around prescriptions, I redesigned the flow to make the entire experience more transparent and predictable for users:
Added an RX tag on medicine cards
Redesigned the prescription upload flow
Making Order process Clear and Stress-Free
After fixing the prescription flow, the next big friction point was the order experience. Users on Sayacare had no real sense of where their order was. The original flow felt flat, text-heavy, and disconnected from the emotional side of buying medicines where clarity matters the most.
Clear order status labels along with Verified tags
Final Prototype
What I Learned
1. Clarity beats flexibility.
Giving people three different upload options felt helpful, but in healthcare flows, “more choices” actually means “more confusion.” A single, focused path is almost always the safer and clearer route.
2. Users don’t read they react.
Most confusion around prescriptions wasn’t because users lacked intelligence, but because the interface didn’t guide them. The Rx tag + inline checklist worked way better than long instructions.
3. Don’t assume legality validate it.
I assumed medicine bills could work as prescriptions… until I reached out to Sayacare directly. That one message clarified the entire flow. Talking to real people saves hours of redesign.
4. Healthcare needs reassurance, not speed.
People aren’t just uploading a file; they need to feel safe. Small details like “Verified by Pharmacist,” upload success feedback, and a clear status timeline ended up making a huge difference